About us
Art of Selling
Business is the art of selling and in the world of selling, if the consumer cannot see you,
you do not exist. If you do not exist, they can not buy you.The question then is: how do I get seen?
To be seen, you must provoke the action above all else.
The reaction must then lead to thought, followed by action, on the part of the consumer. Consumers will buy you, and not someone else, on the basis of how they view you. So at the end of it all, it comes down to image. You, as marketer, must take control of how the consumer sees you (or else leave it to your competition to do so). To control how you are seen, you must create and shape yourself and everything you do into a brand.
Branding and Positioning
Your brand is who you are. A brand is an identity. A brand is your promise to the consumer. A promise of value, quality, and service. What is your product? And what makes it different from the competition? What makes it relevant to me and not someone else? And how will I feel about myself after I buy it? Once your brand can answer these questions, you have found a place, a home, a position in the consumer’s mind.
Strategic Thinking
Ultimately, business has to make money. Your product has to sell. How do you then move your brand from the consumer’s mind to the wallet? The answer lies in the strategy: how to bring your brand successfully to market. A strong brand without strategic thinking behind it is like spit in the wind. Strategy must integrate with your branding. The act of selling requires thinking first, followed by doing. Then checking how you have done. After checking, revise the plan. Then do it again. It is important for you to know why and where you succeeded and to expand on those successes in the follow up campaigns.
Communications = Propaganda
We believe that all communication is propaganda. It is information designed to shape, change and bend the mind towards a certain view. At it’s simplest, communication is a simple identity. At it’s most effective, it is an integrated marketing campaign that utilises all known forms of media to communicate yourself and your brand. We at Agent Orange regard ourselves as agents for change within the field of propaganda. We will change how the consumer sees you. We will fashion their view until it is in the line with how you want your brand to be seen.
We will help you analyse your target market; their needs and desires, how they think and make purchase decisions. We will create, design and implement an image for your brand that directs that thinking. We will help you bring your brand to market as well as keep it there. We are anything but traditional. We are a multi-skilled, multi-cultural, 21st century creative unit proving integrated communication solutions for marketers.
We do not see you as a client. Nor us as your agency. Rather, we are partners with a single goal on in mind: sell the product and increase sales.
You provide the product; we provide the propaganda.
