South Africa is ranked 6th in the world for mobile web usage and is in the top 5 globally in terms of mobile advertising impressions served (Admob 2009). We work with companies to plan mobile advertising campaigns, and design and place mobile adverts on relevant publisher and niche mobi-sites to maximise exposure to the relevant target audience. Call-to-actions usually link to the company's mobi-site which enables visitors to interact with the brand according to campaign objectives. Examples include submitting brochure, test drive or send-to-a-friend requests, or content downloads such as wallpapers, games, videos, movie/music previews and so on. We report on the number of impressions served, clicks and click-through rates, and we work with our clients to track conversions rates and ROI.
MOBILE MARKETING STRATEGY AND CAMPAIGN PLANNING
Mobile marketing is a mainstream media channel abroad where it is seen as the 7th mass media. Any brand wishing to influence with bulk of the South African consumers needs to incorporate mobile marketing into their overall marketing strategy. No other channel has such deep reach or is as interactive as the mobile phone. We enjoy working with brands to create mobile concepts and campaigns to drive sales and customer interaction. We will empower you to leverage mobile marketing to build a loyal relationship between your company and your customers.
Our long experience of the mobile market enables us to help our clients plan mobile marketing campaigns for maximum ROI.
We can help design campaigns for:
- Direct response
- Customer retention
- Customer service
- Customer research and analysis
- Mobile payment methods
- Incentive and loyalty programs
We also enable businesses to increase ROI by offering:
- Reduced costs
- Improved efficiency
- Faster, more accurate customer responses
- Better campaign control and management
- Monitoring of systems, plant and machinery