Case Studies | Agents for Logo Design

Brand Identity

Chicken Twist

ILLUSTRATIVE / CHARACTER LOGO

Brand Identity | ILLUSTRATIVE / CHARACTER LOGO

ABOUT THIS PROJECT

THE CONCEPT

Branding a fast food restaurant with franchising potential. This fast food business approached Agent Orange Design with the task of creating a logo design and printed materials for their grand opening in Botswana. The brief included the creation of a chicken that would target the right demographic. We immediately knew which colours would be used in the logo design. Looking at the positive psychology qualities of red & yellow in relation to the fast food industry, red triggers stimulation, appetite, hunger, it attracts attention. Yellow triggers the feelings of happiness and friendliness.

During the sketching process, we created different chicken heads with variations and refinements, until we were all happy with the facial expression of the animal. We were looking for the perfect balance between friendliness and determination. After the final logo was determined, we proceeded to create different marketing materials: menus (both digital for in-store screens and printed), wallpaper and more. Chicken Twist has now opened its doors in Botswana and we can't wait to see the business succeed!

Ready to discuss your food business branding requirements with us? Let's work together.



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Chicken Twist

THE CONCEPT

Branding a fast food restaurant with franchising potential. This fast food business approached Agent Orange Design with the task of creating a logo design and printed materials for their grand opening in Botswana. The brief included the creation of a chicken that would target the right demographic. We immediately knew which colours would be used in the logo design. Looking at the positive psychology qualities of red & yellow in relation to the fast food industry, red triggers stimulation, appetite, hunger, it attracts attention. Yellow triggers the feelings of happiness and friendliness.

During the sketching process, we created different chicken heads with variations and refinements, until we were all happy with the facial expression of the animal. We were looking for the perfect balance between friendliness and determination. After the final logo was determined, we proceeded to create different marketing materials: menus (both digital for in-store screens and printed), wallpaper and more. Chicken Twist has now opened its doors in Botswana and we can't wait to see the business succeed!

Ready to discuss your food business branding requirements with us? Let's work together.



TOOLS USED


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