Crafting a BEER logo with impact
PAUSE Beer Co. is an independently woman-owned craft beer brewer based in Johannesburg, South Africa.
Our branding team's task consisted of creating a new logo and product packaging that felt fresh and contemporary – and our designers delivered in style.
From the beginning, our objective was to design a logo that would pop & stand apart in the highly competitive world of craft beer. Using clean lines and bold colours, we were able to separate from the pack, match the product's quality, and create a sense that "the time is right" to stop, take a pause, and enjoy that refreshing beer.
The new logo will enjoy instant associations with memorable moments, pleasant emotions, and positive attitudes.
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THE NEW LOGO
CORE BRAND COLOURS & Font
THE LOGO CONCEPTS
beer PACKAGING DESIGN