These are the words we live by. Every story we tell, every brand we build, and every interaction we create must not only look beautiful but has to feel and function beautifully, too.
Welcome to our Case Study for Studio 88, South Africa's premier retailer of a variety of international and local fashion brands.
We created a series of promotional videos showcased at Studio 88's 270 stores. We worked with a superb team of African fashion models and asked them to have fun on camera while wearing the latest sneakers, footwear and clothing in trend. The brands include Adidas, PUMA, Converse, Vans & Levi's, to name a few.
Directed by: Brandon Barnard
In support of the multi-channel campaign launch, photographer Brandon Barnard captured visual assets that showcase Studio 88's unique product assortment spanning more than 40 different outfits. The photographs illustrate how people can remain stylish even when they are active.
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