PROJECT OVERVIEW

Zanel is a young South African entrepreneur. She created "Aliferous", a trend-flexible, minimalist fragrance collection for the modern girl. The product needed a logo design that intimately connected with its consumers - Women 16-45. Our logo designers created original concepts by merging the letter "A" and stylised wings representing the meaning of the word-mark (Aliferous, adjective: Having wings; winged).

The selected final logo was then applied to a chic, simple, portable, and design-efficient packaging design. The new brand is being combined with activations and sponsorships in various South African beauty shops and wellness centres to boost awareness.

LET'S TALK?
We want to make your beauty products or cosmetics look like they are ready to take over the world... So let's do it!

Contact our team of branding experts.