Case Studies | Agents for Packaging Design

About

the product.

REVIN is a Zambian manufacturer and distributor of carbonated soft drinks (CSD) in the African market. No matter what flavour you like, you can pretty much guarantee that REVIN is going to carry it.

 

BLAZE Cola is one of their latest products. Our mission was to create a name, a logo, and the can design for that crisp and refreshing fizzy drink we all love. 

Logo Design Concepts

blaze-logo-options-agent-orange-design-1.jpg

blaze-logo-options-agent-orange-design-2.jpg

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blaze-logo-options-agent-orange-design-4.jpg

CHOSEN LOGO

Core Brand Colours

blaze-corporate-colours-cola-soft-drink-agent-orange-design-thirsty-red.svg

blaze-corporate-colours-cola-soft-drink-agent-orange-design-fresh-blue.svg

blaze-corporate-colours-cola-soft-drink-agent-orange-design-deep-blue.svg

Our approach.

BOLD, REFRESHING COLA

The new product name, BLAZE, embodies lively energy. After some deliberation, we decided to make something that is classic yet has an impact when the consumer first looks at it. The first impression is the last impression when it comes to packaging!

A SIMPLIFIED DESIGN APPROACH

Agent Orange Design unlocked that "blazing" dynamism through bold typography, vibrant colour, and a clean but memorable design layout. The bright hues of red and blue signal authentic, delicious and refreshing.

The results.

REVIN sought a visual language to reach a modern class of young “urban independent” adult consumers. The result is part traditional, part contemporary, with a twist of wit. With this timeless can design, we provided the perfect blend of messaging: original, authentic, clever, timeless.

 

We provided a simple and intuitive navigation system that will carry across all future BLAZE variants, while simultaneously celebrating the new logo.
 

The results.

REVIN sought a visual language to reach a modern class of young “urban independent” adult consumers. The result is part traditional, part contemporary, with a twist of wit. With this timeless can design, we provided the perfect blend of messaging: original, authentic, clever, timeless.

 

We provided a simple and intuitive navigation system that will carry across all future BLAZE variants, while simultaneously celebrating the new logo.
 

Alternative Designs

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