Case Studies | Agents for Packaging Design

About

the product.

Avanto (prev. REVIN) is a Zambia-based manufacturer and distributor of FMCG products in the African market. As their branding partner, our mission was to create a new and energetic brand that took their latest product, SUNFIRE, a powerful energy drink, to the masses. 

 

To incorporate the brand's unique tone of voice into the packaging, our designers created a character for the drink's logo that embodies customers' experience with the product - Adventurous, energetic, and always ready for a challenge. We explored different creative avenues ranging from flat vector typographic designs to more complex graphics, and selected the character-based logo concept, as it speaks to the younger demographic, the product's primary target market.

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Logo Design Concepts

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CHOSEN LOGO

Product Branding Colours

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Our creative approach.

ENERGY DRINK PACKAGING DESIGN

Inspired by the colours and movement of fire, our creative team's background matches the drink's energetic palette with graphic flames. Striking secondary patterns in chrome and red metallic ink and in-your-face branding put SUNFIRE's energetic refreshment on repeat again and again and again across media platforms.

POWERFUL SHELF STAND OUT

The packaging design speaks to the young seeking adventure. SUNFIRE is all about having fun, going out with friends, and spreading positive energy.

Supported with a fiery logo, SUNFIRE energises the consumer's day and achieves a powerful shelf stand out across the range with a simple, eye-catching package style.

 

Alternative Can Designs

Bespoke Food & Beverage Packaging Design

We offer an extensive array of food and beverage packaging design services for speciality food and beverage brands to create distinct and strategic designs that command attention and gets results.​​​​​​​​​​​​​​
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