History has been made!
Another win for the books. Our Rugby champions were deserving of another photographic and design tribute. Like our team, we only strive for the best. We created a social media campaign honouring their fourth World Cup victory.
The photography and design feature our boys in a composition only fit for champions!
We named this campaign “Bring It Home” which is short and catchy. Something the fans could chant at home or, if they were lucky enough, at the stadiums.
The creative theme is Fire and Ice. Our Bokke had trained so hard that fire and ice ran through their veins. On the one hand, they are cool, calm, and collected under pressure—as if ice were running through their veins. On the other hand, they have the passion, experience, and firepower to dominate their opponents. This year’s victory is a testament to the talent, discipline, and commitment of the players, coaches, and support staff. It’s a momentous occasion for South African rugby. You have made us all incredibly proud!
The visual graphics captured the passion, energy, and experience of our then third-time World Cup champions.
We used the French flag as a symbol of place but also a symbol of protest and going to rugby war. The typography is clean and simple as we wanted it to be legible from a distance!
The green of the Bokke jersey resembles that of emerald green. We took great care in making this colour a memorable feature resulting in making the players look like an unstoppable unit.
