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In partnership with Brandon Barnard Photography, we were commissioned by Mazars to capture the essence of the next generation of auditors for their “Gen Y, Gen Z… Gen You” campaign.
Through a combination of photography, videos, and social media digital content, they highlighted the dynamic and diverse young professionals shaping the future of auditing. The project aimed to showcase the unique perspectives and innovative approaches of Gen Y and Gen Z auditors, aligning with Mazars’ forward-thinking vision.
The resulting visual content effectively communicated the campaign’s message, driving increased engagement and interest in Mazars’ initiatives among younger audiences.
The campaign was launched in January 2024 across the African continent on Facebook, Instagram, YouTube, and LinkedIn.
We produced a comprehensive promotional video featuring each of the nine ambassadors. Our team managed every aspect of the production process, including filming, editing, and voice-over work, ensuring a cohesive and professional final product.
We photographed nine carefully selected auditors from Mazars, each serving as an ambassador for the “Gen Y, Gen Z… Gen You” campaign. These individuals represent the diverse, innovative, and dynamic qualities that embody the next generation of auditing professionals.
We created a collection of print material, including adverts, posters, and roll-up banner to compliment the digital assets. These assets were designed to maximise engagement across Mazars’ distribution network.
