Zanel is a young South African entrepreneur. She created "Aliferous", a trend-flexible, minimalist fragrance collection for the modern girl. The product needed a logo design that intimately connected with its consumers - Women 16-45. Our logo designers created original concepts by merging the letter "A" and stylised wings representing the meaning of the word mark (Aliferous, adjective: Having wings; winged).
We then applied the selected final logo to a chic, simple, portable, and design-efficient packaging design. The new brand is combined with activities and sponsorships in various South African beauty shops and wellness centres to boost awareness.
THE NEW LOGO
THE LOGO CONCEPTS
PERFUME PACKAGING DESIGN
ALTERNATIVE PACKAGING DESIGN OPTIONS