Don’t just buy a logo. Invest in your brand.
If you are searching for logo design and branding companies in Johannesburg, you have come to the right place. Your logo is likely the first piece of information your audience has about your company. Having a professional brand identity is no trivial matter; instead, it is a powerful tool that instantly communicates your corporate style and philosophy and sets you above your competition. To say the least: Your logo can make or Br e-Ak your company, no pressure, right?
We offer logo design and logo rejuvenation services. There are different types of logos you could choose to represent your brand. Our designers have found that most of these will fall into three categories: 1) Typographic, Word-mark or Logotype, 2) Graphic/Iconic, and 3) Illustrative/Character. Flat Vector logos (1 and 2) are very visually appealing – detailed enough to be recognisable yet linear and technically simple enough to translate into most media usages. A Flat Vector logo is more cost-effective because less time is required to execute the creative process than an Illustrative Logo. Illustrative Logos (3) are more detailed and complex than a Flat Vector and are a pictorial (illustration) representation of an aspect of the company or product portrayed. This can be a business concept or a character/mascot. Creating an Illustrative logo can become a unique branding and promotional tool that works well on many marketing materials such as corporate stationery, signage, promotional articles, and wearables.
Our Creative Agents immerse themselves in the lives of your brand’s potential users, uncovering their motivations and needs. Armed with these game-changing insights, they shape strategies with the power to radically shift behaviour. Our Creative Director, Brand Manager, and Senior Designers perform all creativity and development. You will be working with us directly. With some of the larger creative firms, you may not receive this one-on-one attention, as projects often get tossed around between designers.
As a small creative firm, we tend to bring creative flexibility by employing alternative thinking methods instead of relying on methodologies compared to larger companies. We deliver a more intimate connection with our team: A personal connection and direct consultation from designers who pick up their own phones. Are you ready to get in touch yet?
The first step to the creative process at our company is understanding our Client’s business needs. To save us both valuable time, we will ask you to complete our digital Branding Questionnaire. It will help us understand your needs, insights and expectations. Then, we spend time learning about your business or product to create a fitting brand – avoiding cliche designs. Once we have gathered all the relevant information about your company, we start sketching and developing. We then send you the computer-drawn concepts for approval. Once you have chosen an option, we move on to a round of refinements.
We request a 50% deposit before starting our creative process and a 50% balance on completing the project(s). When a final logo has been refined and perfected, the second half of the payment is expected. After receiving this payment, you will receive a Logo Pack including the appropriate files for print and web use (PDF and/or AI, JPG and PNG format) and the official colour and font breakdown for your brand.
Are you ready to make your business stand out? Let’s build your brand identity!