Corporate Identity

PROJECT OVERVIEW

Branding financial freedom. Debt Sage is South Africa's most reliable debt counselling company. The client came to Agent Orange Design looking for our rebranding services and a full website redesign. Debt Sage's original logo was lacking energy and a connection with their core business. We were briefed to create an icon that encompassed hope an financial freedom, so we created a minimalistic airplane to represent the lightness and happiness of being debt-free. The result is a relatable brand that features a calming colour palette and a memorable icon.

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