Crafting a BEER logo with impact
PAUSE Beer Co. is an independently woman-owned craft beer brewer based in Johannesburg, South Africa.
Our branding team's task was to create a new logo and product packaging for the beverage that felt fresh and contemporary – and our designers delivered in style.
From the beginning, our objective was to design a logo that would pop & stand apart in the highly competitive world of craft beer. Using clean lines and bold colours, we could separate from the pack, match the product's quality, and create a sense that "the time is right" to stop, pause, and enjoy that refreshing beer.
The new logo will enjoy instant associations with memorable moments, pleasant emotions, and positive attitudes.
THE NEW LOGO
CORE BRAND COLOURS & TYPEFACE
THE LOGO CONCEPTS
beer PACKAGING DESIGN