Lectropower sells to engineers and procurement teams who decide on trust. Its new website proves 40 years of experience within seconds, loads cleanly, and sends every enquiry straight to the sales desk.
Lectropower works from eMalahleni in Mpumalanga and has supported South Africa’s mining and industrial sectors for more than 40 years.
The company supplies pumps from FLYGT, Pioneer and KSB, rents dewatering equipment, repairs standard and flameproof pumps in a MASC-certified workshop, and engineers bespoke water management systems. It is the sole FLYGT distributor in Mpumalanga.
Agent Orange Design has worked with Lectropower for more than ten years, from its logo through to print material and now its website. We already knew the business, the people and the sector before the first wireframe was drawn.
The previous site was a static set of pages that no longer reflected the size of the business.
It did not show the five service lines, the OEM partnerships or the certifications that mining clients look for before they pick up the phone, and it could not be updated easily by the Lectropower team. The brief: an informational website that positions Lectropower as one accountable partner for mining and industrial pumping, speaks to engineers and procurement teams in their own terms, and turns visits into enquiries.
WhyMining clients choose a pump partner on trust: experience, certification and brand access. Those facts had to be visible within seconds, before any product.
What it achievedThe home page opens with one promise and six trust badges: 40+ years, MASC-certified, sole FLYGT distributor, SANS 60079, 51% black-owned and BEE compliant, nationwide support.
WhyA visitor arrives with a problem: a breakdown, a flooded pit, a tender, a hazardous area. The site had to answer by service, by brand and by mining segment.
What it achievedFive services, three OEM brand pages and three mining segments, each cross-linked.
WhySupply, rental, repair, panels, fabrication and commissioning sit under one roof with in-house testing. Competitors cannot claim this, so it became the thread through all the copy.
What it achievedA consistent message from the About page to the final call to action, in plain technical English an engineer recognises as true.
WhyA website earns its keep by producing enquiries that reach the right people with the right detail.
What it achievedAn enquiry form with enquiry type, product and service fields, invisible spam protection, branded emails, a branded Google map and the company profile one tap away on every page.
WhyLaunch day is the start of a website’s life, not the end. We audit, fix and report, so the site keeps improving.
What it achievedSince July 2026 we have logged and fixed accessibility, contact page, email delivery and page speed issues, with a monthly report to the client.
We publish only the numbers we can show. Google PageSpeed Insights, home page, 29 October 2026.
Real installations, Lectropower blue and type a visitor can read on a phone at a mine site. Swipe or drag through the pages.
40+ years of experience
MASC-certified facility
Sole FLYGT distributor in Mpumalanga
SANS 60079 compliant repairs
51% black-owned and BEE compliant
Nationwide supportA four-page company profile, delivered in September 2026 as a print-ready file and a digital version.
It lives on the website as a page-turning flipbook and a download from the home, About, Contact, Services and Products pages, so the sales team and the site share one piece of literature.
One brand, from the phone in a buyer’s pocket to the profile on the desk.
The profile reuses the website’s photography, icon set and copy, so a client sees the same company in both.
Each service and brand page answers one question fully, then makes it easy to get in touch.
Start with what buyers use to decide: experience, certification and brand access. For Lectropower, the home page opens with one promise and six trust badges, and the rest of the site is organised the way clients buy, by service, by brand and by mining segment. The copy stays in plain technical English that an engineer recognises as true.
Yes, because the enquiry form asks for the detail the sales desk needs before anything is sent. It captures the enquiry type, the product and the service, invisible spam protection keeps junk out, and branded emails carry each enquiry straight to the sales desk.
Yes. Lectropower’s team can edit the text and images on their own pages through an Editor account, with no developer needed. Agent Orange Design handles website maintenance behind the scenes, covering security, software updates and backups, so everyday edits cannot break anything, and the site stays current with modern browsers and readable by search and AI engines.
We keep measuring and fixing. Since July 2026 we have logged and fixed accessibility, contact page, email delivery and page speed issues for Lectropower, and the client receives a monthly report.