Website design and development
Lectropower needed a site as strong as their pumps.
We rebuilt it end to end. Content, design and code, done as one project instead of three hand-offs.
What we did
One team, every part of the site
Content strategy
Reworked the whole site's content into a clear structure.
UX design
Mapped five clear paths to five different customer needs.
Visual design
A confident, technical look that still feels approachable.
Development
Built on a CMS the team can grow on their own.
The turnaround
From hard to navigate, to easy to act on
The old site
- Services buried, hard to find fast
- Didn't reflect the size of the business
- Clunky on mobile, where most enquiries start
- Weak on-page SEO foundations
The new site
- Five clear service routes, one click to any of them
- Built to convey scale and technical credibility
- Mobile-first, built for the field not just the office
- SEO built into the content, not bolted on after
Designed for real use
Built for phones on a workshop floor, not just desks in an office
Beyond the design
The small things that make the biggest difference
Every enquiry reaches the right person
Smart form logic routes each enquiry straight to the right team member, automatically.
Still here after launch
Quick answers and fast fixes whenever something needs attention, not weeks of waiting.
Copy for every product line
Wrote dedicated technical copy across multiple pump brands, not just the homepage.
The result
A site that works as hard as the business it represents
Quick questions
What people ask us
Do you do the whole site, or just design?
The whole thing. Strategy, design, and development, all under one roof.
Can we add to the site ourselves later?
Yes. We build every site to grow without a rebuild.
Do you work with technical or industrial brands?
Often. We are used to turning complex offerings into something easy to navigate.
Plan your next website
Does your website reflect the strength of your business?
We build responsive, search-ready websites that make complex services easy to understand and easy to act on.
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