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A tree, a stack of books, and a sunrise colour palette team up to build this timeless design. The icon delivers a “relevant unexpected story”. At first, the viewer might not recognise the shape of a tree–It is a hidden element that makes the logo interesting. The palette features the colours of a sunrise: orange and yellow (sun rising), green (earth), and blue (sky), complemented by a deep navy blue with a hint of purple to deliver perfect wordmark readability. The icon speaks to a broad range of audiences, balancing a classic yet contemporary look.
Our vibrant colour palette reflects the dynamic and forward-thinking spirit of Open Learning Group. Each hue has been carefully selected to evoke a sense of energy, trust, and inclusivity. The bold primary colours infuse the brand with enthusiasm and optimism, while the softer tones provide balance, ensuring a visually engaging yet approachable aesthetic. Together, this palette enhances readability, reinforces brand identity, and creates a modern, impactful visual presence.
We have chosen Gotham as the primary typeface to embody the essence of clarity, professionalism, and modernity. With its geometric structure and clean lines, Gotham exudes confidence and approachability, making it an ideal choice for both digital and print applications. The typeface’s versatility ensures strong readability across all communication materials while reinforcing Open Learning Group’s commitment to excellence and innovation.
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Our team of designers is ready to help you plan and create a beautiful, one-of-a-kind, brand identity.